I started my life's maquillage the way I think everyone probably does - with a heady blend of Mom's cosmetics and cheap stuff from CVS. As I got older and got, you know, a job, I discovered magical money-sucking stores like Sephora, which had more hardcore cosmetics that worked better and were more exciting. Makeup is one of the things I firmly believe you should invest in as you can; I don't mean invest as in "everyone should make makeup a priority" but rather "if you're going to wear it, wear the good stuff." While Sephora is my favorite for a broad selection of cosmetics and for good tips and fun new things, the best single brand I use is M.A.C. I know Sephora used to carry their products and am not sure why that stopped, but it's probably for the best, Josie's pocketbook wise. There are two products in particular that I love of theirs, which I'd like to mention here.
You can buy all of these cosmetics at M.A.C. or at a counter in Macy's.